“We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized.”
Edward Bernays was quoted saying this in his work, Propaganda (1928).
U.S. politics usually run campaigns focused on defining the opponents based on what the two candidates ay about each other.
The general public listens to the negative ads that skew information and can be extremely misleading. The following ad shows a negative opinion of the presidential nominee Mitt Romney:
This video is very vague and does not provide proof for the accusations presented. It portrays Romney in a negative light. The Obama campaign hopes that this video will alter the public opinion. This is just one example of Public Relations being used in a current campaign.
The public needs to be aware of the risks of believing negative ads such as this one. A voter should educate themselves on what exactly the candidate stands for based on his or her views of policy. Education is key.