Some of the most underutilized tools are professional blogs. When you get stuck and need a little inspiration, why not see what other market leaders are up to? Or maybe see what other people have written about some issue you are having. Blogs are a great way to interact with professionals. The only problem is knowing which blogs are credible and useful. Instead of having to dig through the piles of websites, the following are three blogs that should generate help or ideas:
1. 6AM by Richard Edelman – http://www.edelman.com/conversations/6-a-m/
-Edelman received the PRSA Paladin Award
-Edelman is the world’s largest PR firm
This blog has updates on trends in communications. There are also posts on “issues, lessons and insights gathered from Richard Edelman”. Several posts are focused around exploring industry tasks, such as: speech writing, PR from a different point of view, competition or cooperation.
2. Spin Sucks by Gini Dietrich – http://spinsucks.com/
– Clean Navigation, easy to use.
-Hot Topics: Beer Blogging, Social Media Questions, Non-Profit Problems
-Livefyre with industry hotshots: get a different perspective. Any questions?
3. Mashable – http://mashable.com/
-Site categorized by three columns: The New Stuff / The Next Big Thing / What’s Hot
-Short posts or articles on the latest sensations. Categories include Social Media, Tech, Business, Entertainment, World, and Life.
-Connects with Facebook, Twitter, and Google+
-Profiles of industry professionas
By keeping up with the latest trends, a PR professional must stay up to date on technology and things happening around the world.