When entering Savannah Arts Academy for high school, I was required to pick a major. Given the choice between Dance, Theater, Band and Communication, I had a tough decision. Eventually, my love of language won out over my other hobbies. Little did I know, I was making the first step on my career path. Coming into college, I wanted to explore my options. I started with a degree in Early Childhood Education. Then I switched between Accounting, Journalism, Marketing, and eventually made it to Public Relations. Finally, I found a major to fit my interests.
Public Relations is in essence a melting pot of reputation management, event planning, campaigning, public speaking, and the list goes on and on. A practitioner can use tools from a variety of channels, such as social media and printed publications, to reach the intended audience. Choosing a particular audience to target is key. To effectively communicate with that audience, PR practitioners are mindful of certain concepts and theories used in psychology and other humanity fields. This is why Public Relations particularly appeals to me. It makes you stop and think about what you are saying and how you are saying it. It makes you assess how much of your actually message was received by someone. Because of this way of thinking, I have been able to enhance my communication skills. I have been able to fine tune my language. These tools I have learned from my communication studies will be my building blocks to my entire life, in and outside of my firm.