Content Analysis of CASA Primary Research

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Content Analysis

The Ogeechee Judicial Circuit branch of CASA is a nonprofit organization built upon volunteer support dedicated to find a permanent home for a child currently in the foster care system or child welfare system.  This organization depends upon individuals donating their time and energy to be the voice in court for a child.  Our biggest concern was the dwindling numbers of recent volunteers.  The main goal of this campaign was to generate ideas for recruiting more volunteers.  In an effort to effectively reach appropriate publics, a group of students from the Public Relations Campaign Strategies course at Georgia Southern University researched the situation.  To effectively understand the situation, the group utilized research methods including: scholarly research, case studies, surveys and interviews.  After this research was analyzed, the group compiled material they believed would be helpful.  These materials provided a better understanding of the situation surrounding CASA.  Specifically, our group chose to conduct a participant survey for individuals who attended the Superhero 5K event, which allowed us to determine the involvement status for participants at CASA events.  Also, we interviewed several volunteers currently working with CASA, which allowed us to get an idea of how individuals had learned about CASA, the motivations behind why they became advocates, and if they had friends or family who would be interested in becoming an advocate.

In total, 30 surveys were distributed at the 5K event held Nov. 2, 2013 in historic Guyton.  The participants consisted of 17 females and 13 males.  Almost half of the respondents held full-time employment.  The majority of participants hear about the event through a friend.  Furthermore, 70% would attended another CASA fundraising event, and 38% would be interested in learning more information about becoming a volunteer while only 7% of these individuals had ever been involved with the organization.  Over half of the responses suggested that participants would like to stay updated about CASA through social media sites.  The second preferred choice of communication would be through emails. A copy of the survey and the results were included in the following pages.

We also collected six interviews from current volunteers.  This method was decided upon based on the advantages interviews provide such as an indication of attitudes and the rich detail of responses.  Common responses were coded to be analyzed.  It was interesting that all of the interviewees had heard about the CASA program through friends, family or professional relationships.  The volunteers had only worked with the organization for less than three years.  However, all of the respondents affirmed that they will continue to volunteer at CASA for “as long as possible”.  The responses are included in the following pages.

It is our belief that this information provides an accurate view of the situation, problems and opportunities surrounding this local branch of CASA.  This data will also be helpful in the evaluation stage of the campaign.

*This satisfies one point towards Professionalism*

Budget Created for Hope for a Child Campaign for Local Nonprofit

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Examples of business skills development satisfy one point towards Professionalism:

Below is a budget I created for the “Hope for a Child” Campaign, I created with three other Public Relations majors for the Ogeechee Judicial Circuit CASA.

*This satisfies one point towards Professionalism*

Hope for a Child Campaign Budget
Item Cost per Price Quantity Total
CASA Casino Night Flier (8 1/2 x 11)  $                0.37 25  $         9.25
Heels and Hearts Fliers (8 1/2 x 11)  $                0.37 25  $         9.25
CASA Fiesta Night Fliers (8 1/2 x 11)  $                0.37 50  $       18.50
CASA Color Run Fliers (8 1/2 x 11)  $                0.37 50  $       18.50
CASAblanca Invitations (8 1/2 x 11)  $                0.32 30  $         9.60
Card Packs (Copag 2pk. Jumbo Index Red/Blue- Walmart)  $             13.74 2  $       27.48
Cups (Great Value – 40 pack – Walmart)  $                3.96 3  $       11.88
Tea (Lipton Regular- Walmart)  $                6.45 1  $         6.45
Pink Lemonaide (Country Time – Walmart)  $                2.50 1  $         2.50
Appetizer Trays for Hearts and Heels  $             50.00 1  $       50.00
Appetizer Trays for Casino Night  $             50.00 1  $       50.00
Powder Paint (PurColour.com)  $          11.00/lb 8  $       88.00
CASAblanca Catering  $           200.00 1  $     200.00
CASAblanca Volunteer Gifts- 1. CASA Koosie – CASA decal (www.totallykoosies.com)  $                0.22 30  $         6.60
CASAblanca Volunteer Gifts- 2. Coin Purse – CASA decal (www.volunteergifts.com)  $                0.95 30  $       28.50
CASAblanca Volunteer Gifts- 3. Yellow Star Stress Relief – CASA decal (www.volunteergifts.com)  $                0.73 30  $       21.90
CASAblanca Volunteer Gifts- 4. Hand Sanitizer – CASA decal (www.volunteergifts.com)  $                0.54 30  $       16.20
Advocate of Hope for the year award plaque (plaquemaker.com) (5 x 9) (Solid Blond Cherry engraved)  $             25.00 1  $       25.00
CASA Color Run Poster (18 x 24)  $             20.00 2  $       40.00
CASA Fiesta Night Poster (18 x 24)  $             20.00 2  $       40.00
CASA Color Run Shirts (shirtsforgreeks.com)  $             13.15 50  $     657.50
Thank You CASA cards (5 x 7)  $                0.37 100  $       37.00
CASAblanca Venue  $      60/2hours 4 hrs  $     120.00
Subtotal  $  1,494.11
*Registration Fee for CASA Color Run  $     20/person 50  $  1,000.00
Campaign Total  $     494.11

PRSSA Eagle PRide Newsletter Writer

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Professional Associations
(5 points with demonstrated active membership)

I have been an active member of the PRSSA Eagle PRide Newsletter Team since August 2013. Below is a screenshot of the latest issue that had one of my stories published.

*This satisfies 5 points towards Professionalism*

Eagle PRide Newsletter Feb 2014

Eagle PRide Newsletter Feb 2014

/// My Final Speech for Women’s Speechcraft Workshop ///

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Speeches satisfy three points towards Academics for LEAP Certification.

/// My Final Speech for Women’s Speechcraft Workshop ///

Theme: Who’s Got Your Back?

 

“They say that it is a man’s world, but you can’t prove that by me” – Aretha Franklin sang those words in 1967, on her album, I Never Loved a Man the Way that I Love You.

Now, I don’t know what type of love Aretha was referring to, but I think there is a special bond between a father and a daughter.  An unspoken agreement to have each other’s backs.  A love that will never be comparable to any other…

My father and I have this bond.

From an early age, I was my father’s fishing buddy. He would take me out the J-buoy, where the mouth of the river meets open water, and we would just sit there.., baking under the sun for hours… He would help me bait my hook, and help me get the fish off my line…

Well… Until I was fifteen – then he decided if I was going to fish, I was old enough to do those things myself.

My father always challenged me to “Do it myself”.

He taught me how to do many things, like how to jump start a car… change a tire.., hit a baseball, shoot a gun.., and even snorkel for lobster in the Florida Keys. Heck, my dad even taught me how to run wire through an attic (Which shows you how long I’ve been his buddy, since we don’t ordinarily run wires anymore).

I remember there was this night, as he drove me home from one of our crazy adventures, he looked over at me and said, “One day, Wright Security will be yours and your brothers.  And I know you are a girl, but you are going to have to know how to conduct yourself in business.”

The words shocked me. I mean… What business did I have being in business?… But this was Daddy’s way of issuing me another challenge.

I need to be able to prove that it’s not a man’s world.

I need to be able to support myself – defend myself –and uplift myself.

So, as I close, I extend this challenge to you.

Live by Aretha’s lullaby. They may say that it’s a man’s world, but don’t let them prove that by you.

–         Thank you.

 

*This satisfies three points towards Academics*

PHOTOS TIME STARTS NOW / Jan. 23, 2014

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Samples of photography satisfy one point towards Academics for LEAP.

  1. (SAVANNAH, GA) PHOTOS from fund raiser: TIME STARTS NOW: held on Thursday, Jan. 23 at Benedictine Military School raised $21,758 to benefit the Lowcountry Down Syndrome Society  / Jan. 23, 2014 http://www.ldssga.org/ http://spotted.savannahnow.com/galleries/406003/

*This satisfies one point towards Academics*